Newsletter #308

Newsletter #308 - March 2, 2016

Unexpected Benefits


>>> Unexpected Benefits >>>

Last week's newsletter announced how the UK's Maritime & Coastguard Agency was now using ActiveCaptain hazard changes as a reporting system for their organization in considering repairs and chart updates within the United Kingdom. This adds to NOAA in the US who has been using ActiveCaptain for 3 years in the same way.

The core of ActiveCaptain has always been capturing the conversations between boaters to share local knowledge that was not available in other forms. This sharing of information provides insight and incredibly important navigation and planning information. And while it would have been sufficient if that were all the sharing provided, it's interesting to consider the additional unexpected benefits that the information creates once we've reached the level of use ActiveCaptain experiences today.

There are two major benefits you might not realize - hazards receive attention and repair, and marinas know where to focus their resources and how to improve.

So when you find a buoy out of place, or an uncharted obstruction, or shoaling approaching a channel, your report warns other boaters. But it also warns governments. These governments are the ones with the resources and responsibility to fix (or re-chart) the problem. It's important to note that every new comment to a hazard creates a new data entry within the hazard GIS systems of NOAA and the UK. Every new comment or update will ping their system and get the momentary attention of someone responsible.

If you come across a hazard that hasn't had a comment in a month, write a quick comment verifying that the hazard still exists. That's not just to warn other boaters - they'll already be warned by the hazard icon. The new comment will act to tap the governments on the shoulder to point out that the problem still exists. Of course, budgets and priorities compete with our cruising needs but, well, the squeaky wheel gets the grease, and all that.

We started noticing unexpected changes that marina reviews created about 4-5 years ago. Boaters would complain about an issue, perhaps dirty showers. Marinas knew they couldn't get the review deleted. Only a later review complimenting the showers would alert the community that the problem had been fixed. So they'd start cleaning the showers, new reviews would come in, and they'd start getting more business.

This is important for positive reviews as well. One of the most common questions we receive from marinas concerning their reviews occurs when a marina receives a 4 star review. They want to know what they need to do to get a 5 star review. They seriously want to know. And telling them in a review is a strong way to help make that request happen.

Did you know that there are multiple marinas who give cash bonuses to dockhands who are mentioned in a positive way in your reviews? It's true. So if you have a great, helpful experience, get the dockhand's name and mention it in your review. These incentives happen because the marina is honestly trying to provide better service. Let them know it's working and reward the employees who are making it happen.

Nothing in ActiveCaptain is more important than sharing your findings and experiences. Not only will it get the information out to other boaters, but you'll actually be helping to fix problems and reward the service qualities we'd all like.



>>> Defender 1st >>>

Watch this spot every week in the emailed newsletter for the Defender 1st special promotion. To sign up for the newsletter, create a new ActiveCaptain account at:
https://activecaptain.com/register.php

...or log into the ActiveCaptain website and select My Account at the top right of the page and make sure the Newsletter checkbox is checked.

Remember - Defender 1st: one product, one week, one incredible price.

When you're thinking about purchasing boating supplies, think of Defender first.



Dylan and Dee Dee have been enjoying the Cruising Regatta here in George Town, Exuma. They've been in a pet parade, attended some seminars, and still managed to squeeze in some dinghy rides and romps on the beach. You can look in on Dylan and Dee Dee's busy life by checking out their blog:
http://www.takingpaws.com

Karen and Jeffrey Siegel
aCappella
Castine, Maine

www.activecaptain.com
sharing the experience

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Newsletter Archive
We are currently merging the different ActiveCaptain websites into a single website.

Because of this, all later newsletters are being only put onto the ActiveCaptain Help Center found here:
ActiveCaptain Help Center : Newsletters

Older newsletters will be duplicated here until these pages are removed.

2016-03-02 #308 - Unexpected Benefits
2016-02-24 #307 - UK's MCA
2016-02-17 #306 - Chartplotter Support Questions
2016-02-10 #305 - One Giant Leap
2016-02-03 #304 - Bahamas Internet
2016-01-27 #303 - Community Anchoring
2016-01-20 #302 - Sharing Your Identity
2016-01-13 #301 - ActiveCaptain is...
2016-01-06 #300 - MMXVI
2015-12-30 #299 - The Power of Sharing
2015-12-23 #298 - Joyful times
2015-12-16 #297 - Thoughts of Cuba
2015-12-09 #296 - The Power of Love
2015-12-02 #295 - Windyty
2015-11-25 #294 - Mary Had a Little Lamb
2015-11-18 #293 - DeLorme inReach
2015-11-11 #292 - Celebrating Furuno
2015-11-04 #291 - Your ActiveCaptain Identity
2015-10-28 #290 - iPad/Android Tablet Owners
2015-10-21 #289 - The Top 5 Things...
2015-10-14 #288 - Skype
2015-10-07 #287 - Locations 1.2
2015-09-30 #286 - Cell Phone Frequency Issues
2015-09-23 #285 - Cell Phone Unlocking
2015-09-16 #284 - Mr SIM Card
2015-09-09 #283 - Route Storage & Sharing Continued
2015-09-02 #282 - Route Storage & Sharing
2015-08-26 #281 - Here's What You Told Us
2015-08-19 #280 - Bahamas 2016
2015-08-12 #279 - What is Services Missing?
2015-08-05 #278 - Aqua Map for Android
2015-07-29 #277 - Obtaining Critical Mass
2015-07-22 #276 - Our Backup Anchor
2015-07-15 #275 - Which Anchor is Best
2015-07-08 #274 - Pocket Mariner's SeaNav
2015-07-01 #273 - Services Galore
2015-06-24 #272 - Canvas and Upholstery Services
2015-06-17 #271 - Locations, Locations, Locations
2015-06-10 #270 - Keeping Track of Everything - 4

Archive Complete list of all newsletters
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